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For Brands
It has long been a fact of the commercial world that consumer communications channels are cluttered, and unfortunately clutter, like a bad soap opera, only gets worse over time. Even the best loved and most well-known brands sometimes find it difficult to break through the clutter and be heard, let alone to speak in a fresh voice that enriches the brand, captures people’s imagination and responds to their desires. And in a world where it sometimes seems that it has all been done before, it is increasingly rare that something comes along which shatters the status quo and offers a significant competitive advantage to a brand. So you can understand why we are so proud to present you an innovation which does just that.
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How SpaceBUG works...
Consumers peel off the back of the BUG to activate it, and then attach it to the corner of their TV screen. The BUG works on any TV and no extra equipment or software is needed.
Once activated, the BUG needs 'food' to stay alive from day to day. This food comes in the form of discreet TV signals sent by the partner TV station during the course of their normal programming.
Consumers are motivated to keep their BUG 'alive' so that they will be able to receive a 'call in' signal which will be transmitted once every day, inviting them to enter a daily draw. On receiving a signal, the consumer must make a call or send an SMS to the given numbers, within a certain timeframe (e.g.. 10 minutes) to be included in the draw. On the same day, in prime time, a live on-air draw will be made to select that day's winner from all those who responded to the 'call in' signal. The winner will be called, live on-air, and told the good news – that they have just won a pile of cash.
Of course, all of this TV activity is perfect for featuring your brand front and centre as the facilitator who is providing opportunity and reward to your customers.
As long as the BUG stays alive (through being fed), consumers are eligible to receive the daily invitations to enter the prize draw. At the end of the promotional period there will be one last mega-draw with a jackpot cash prize, so there is a strong motivation for consumers to keep their BUG alive.
Of course if their BUG does die through lack of 'food', then they can always go to the shop and buy your product again in order to get a new BUG...
The game format is designed to be habit forming, and uses people's natural acquisitiveness, desire to win, and spirit of fun and play, to create and reinforce certain patterns of consumption and viewing which benefit your brand.
Communication with the consumer's BUG is done individually, which means that the 'call in' signal need not be sent to all bugs at the same time - we can target clusters or even single, individual BUGS to receive 'call in' signals, at whatever time we want.
Obviously the TV shows where these signals are transmitted will increase their ratings, so if they are transmitted in a show or shows which you already sponsor... your benefits are multiplied.
The scenario above is given as an illustration of the basic functioning of the SpaceBUG promotion concept. In reality this technology offers many possibilities and there are limitless variations on this scenario. These can be developed and tailored to suit your particular brand communication priorities. If you would like us to explore with you how the SpaceBUG can create value for your brand, please fill in the short contact form below..